Your website is important! It's more important than any business card. You should spend just as much time and effort on your site as you would with anything you would consider critical to your businesses success. Your website is your digital storefront and its a direct connection to an engaged audience. If you take away anything from this post it is that 'your website is critical to your businesses success'.
The eyes may be the window to the soul, but it’s the website that is the window into the small business.
It’s the first point of contact for many of your potential leads and customers, and a place where you simply can’t afford to leave a bad impression. As a content writer for a number of small business blogs, I have to say that I’ve seen some seriously bad website mistakes.