It's been a crazy few weeks...we've seen an unprecedented number of website design requests for new businesses. However, every one of our conversations revealed one glaring issue; these businesses are not near ready for prime-time. To help guide these future business owners along we provide them with a checklist of 'to-do' items before they begin investing in the design of a new website.
So you're looking for a new website. It can be daunting and a bit intimidating, but we're here to tell you it doesn't have to be. We recommend starting with Squarespace. Squarespace is an incredible platform for any small business, nonprofit, restaurant or designer in need of a portfolio.
95% of every website is occupied by content. Typography is the art of displaying that content! Content is what brings visitors to a site and content is what keeps visitors on a site, so its necessary that content can be easily understood and perceived by the user. Here are 5 things to consider involving typography and your sites design:
Effective website design keeps people at the forefront of the design process - it's key to building an engaged audience. Site traffic and retention is squarely dependent on the design and aesthetics of your site. Your design needs to pull people through intuitive and clear navigation cues that can only be accomplished by making it easy for your customers to find what they're looking for.
I started rSquare with only one goal in mind...to help small businesses, that can't afford high price design, create a beautiful website affordably. One industry that could obviously use a proverbial shot in the arm are restaurants. After scouring hundreds (literally) of restaurant sites - I came to one glaring conclusion - most of them stink.
Before you begin hammering out your restaurant's web design...stop and take a moment to really think about your audience. Such as, what brand image do you want to express, what content is going to be most useful to the visitors of your site, and what are going to be your key design elements?
Your website is important! It's more important than any business card. You should spend just as much time and effort on your site as you would with anything you would consider critical to your businesses success. Your website is your digital storefront and its a direct connection to an engaged audience. If you take away anything from this post it is that 'your website is critical to your businesses success'.
The eyes may be the window to the soul, but it’s the website that is the window into the small business.
It’s the first point of contact for many of your potential leads and customers, and a place where you simply can’t afford to leave a bad impression. As a content writer for a number of small business blogs, I have to say that I’ve seen some seriously bad website mistakes.