Effective website design keeps people at the forefront of the design process - it's key to building an engaged audience. Site traffic and retention is squarely dependent on the design and aesthetics of your site. Your design needs to pull people through intuitive and clear navigation cues that can only be accomplished by making it easy for your customers to find what they're looking for.
I started rSquare with only one goal in mind...to help small businesses, that can't afford high price design, create a beautiful website affordably. One industry that could obviously use a proverbial shot in the arm are restaurants. After scouring hundreds (literally) of restaurant sites - I came to one glaring conclusion - most of them stink.
Before you begin hammering out your restaurant's web design...stop and take a moment to really think about your audience. Such as, what brand image do you want to express, what content is going to be most useful to the visitors of your site, and what are going to be your key design elements?
Your website is important! It's more important than any business card. You should spend just as much time and effort on your site as you would with anything you would consider critical to your businesses success. Your website is your digital storefront and its a direct connection to an engaged audience. If you take away anything from this post it is that 'your website is critical to your businesses success'.
The eyes may be the window to the soul, but it’s the website that is the window into the small business.
It’s the first point of contact for many of your potential leads and customers, and a place where you simply can’t afford to leave a bad impression. As a content writer for a number of small business blogs, I have to say that I’ve seen some seriously bad website mistakes.
A well fashioned website is essential to your businesses success online. However, so many small businesses and non-profit organizations have difficulty keeping to three simple principles of effective design.
The purpose of any businesses site is to engage your audience. Just as designing your brick and mortar location, your website serves the same purpose - to impress upon your customers your passion and enthusiasm for what your serving up (no matter what the business).
This post is in response to all those small business owners I've met with over the past year that claim that their websites are 'just fine'. Let's be clear we would never schedule a meeting with a potential small business client if we weren't dead certain that they could benefit from a redesign of their current website.
If you haven't read our recent post touting up Squarespace as 'THE' platform to consider when considering a new website design - consider reading that before diving into these reviews. We gave you a bit of a preview of the features and benefits of Squarespace but what about how it stacks up against the competition? Below are some independent reviews that can help you make a decision in choosing between some of the most popular website builders.
As you contemplate your new website's design your also faced with a big decision. The platform in which to use for designing, hosting and maintaining your website. Squarespace should be among your top considerations and here's why...